Finding and Sharing Files

June 24, 2008

Most Linux distributors offer .ISO duo images of their wares through the BitTorrent network – Azureus. Now known as Azureus Vuze, it is used to transfer files via the BitTorrent protocol which is a mechanism for peer-to-peer file sharing. While it is easy enough for neophytes to use, it also incorporates advanced features for experts. The Azureus name came from the Latin name of poison dart frogs which was used by one co-creator as codenames for his development projects.

One of the most popular BitTorrent clients released under the GNU General Public License, Azureus is essentially free software although the parts recently added under the Vuze platform carry more restricted licensing terms. The program features detailed statistics plus a large number of user-configurable settings.

Diminishing Conversion Rates

June 23, 2008

I find internet marketing to be one of the most fascinating subjects and I can always discover new things I never thought of. I once had a friend of mine from Israel point out a terrific anecdote which if taken to heart can be much more than an anecdote and make you quite a lot of money. He focused his point on the ever small conversion rates most websites tend to suffer from. At the time he was working for an online diamond retailer which had a 0.1% conversion rate. This is quite small even compared to the low 2% average. But it was his way of looking at it that really got me. Basically 0.1% means you are selling to just 1 out of 1,000 people visiting your site. One purchase, 999 lost sales. Each of the 999 may have a different reason for not purchasing but if you can focus on just one reason that gets one out of 1,000 people to not buy from your site and improve it – you doubled your sales.
Another interesting point about how to deal with the grossly low conversion rates recently appeared in Danny Demichele’s internet marketing consulting blog. If you are not familiar with Danny Demichele, you are probably not a big SEM player as he is a name that has been in the biz for over a decade and has been providing Internet Marketing Consultant Services since day one. In his blog, Danny discusses the point of focusing on a lead rather than a sale (actual transaction). As it turns out, by gathering information for a lead you can tap up to four times more visitors who would otherwise abandon the sale. You can read more of Danny’s posts and learn about his services as an Internet Marketing Consultant at dannydemichele.com.

Kopete – the Software

June 19, 2008

For users who find themselves addicted to AIM, Kopete can be an interesting option especially when working on a different environment such as Linux. With a name that traces itself to the Chilean word – Copete, which refers to an alcoholic drink, Kopete proves itself a worthy alternative as a multi-protocol, free software instant messaging client. It was specifically designed to integrate with the KDE desktop environment although it can run in numerous environments.

Kopete supports all commonly used Instant Messaging protocols while providing templates for developers from which to base their new plug-ins. It also features tools to enhance instant messaging like message encryption, archiving and many others.

Always Trust the Geeks

I got so many responses to our posts regarding web hosting in the past few days that I see this is something that relates to many of our readers. There are many great web hosting resources on the web and I’ve already mentioned some of the important ones but some people pointed out that they are looking for a simple and concise directory of hosting services with ratings and reviews for each. One such website that I highly recommend is the Webhosting Geeks site. You can find to-the-point reviews that make choosing the right host simple and secure. After all, who are you gonna trust if not the geeks?