June 17, 2008
Yikes! I just got my scorecard and to be honest, I discovered I’m not doing so well (to say the least). I actually only scored a two out of ten. You may be wondering just what scorecard I am referring to. Well don’t worry, I’m long out of school already. Actually, I’m referring to my score on the domain name scorecard which is meant to evaluate the brand effectiveness of one’s domain name provided by Network Solutions. Anyone can get a scorecard for their domain at no cost and getting scored involves just answering 3 short questions online.
As I mentioned smokinglinux.com didn’t score too well, especially in terms of brand protection. But I’m using this information to improve and actually believe the scorecard helps with some very important constructive criticism. One of the most important steps Network Solutions recommends is registering your domain name with alternate extensions to prevent others from doing so and hording your brand. For example I would go about and register smokinglinux.net, smokinglinux.org etc. In terms of the descriptiveness of my domain I actually scored close to average since I have one descriptive word in my domain (linux). If you are website owners I recommend you find out your domain name score at http://www.networksolutions.com/domain-scorecard/index.jsp.
